Whether you are beginning with a clean slate or want to improve your digital presence, all aspects of your digital marketing plan must be strategically aligned to work towards one final goal.
You may have a look at the services we provide to learn more about how our innovative approach to online marketing can be beneficial for your company.
Search Engine Optimization (SEO)
Of all the means to become relevant in the digital marketing space, improving your site’s ranking in search engines is one of the most important ones. We have SEO pioneers that are well versed in the art of optimization. They can help provide a significant boost to your site’s rankings.
Search Engine Optimization involves processes that make your website appear on the top of Google’s search results. It makes it easier for the target demographic to find your site. SEO, along with social media and content marketing and PPC, if done correctly, can ensure considerable benefits to your company.
Cara Gibson Marketing is one of the best-known marketing agencies in the East Coast and beyond. We can help optimize all the vital elements of your site that are essential for a profitable SEO strategy. Our company consists of SEO technicians that are experts in performing keyword research, content marketing, website migration, and offer the best off-site link building strategies in town! Our company thrives on delivering results. We work hand in hand with our clients to fulfill all their dream of having a successful business.
What We Offer at Cara Gibson
We at Cara Gibson Marketing believe in the fact that all businesses are unique. We focus on looking into your necessities and providing you with the solutions required to fulfill them. As an SEO service provider, we will always:
- Perform search trend analyzed keyword research
- Deliver intuitively planned content creation
- Provide backlinks that drive referral web traffic
- Complete and technical site analysis
- And regular reports that detail every bit of actions that resulted in a profit for your company
As mentioned above, our SEO strategy casts a wide net that covers highly professional tasks. These include analyzing server logs, making your site mobile phone ready, searching and repairing broken or faulty pages, as well as improving your landing page copies. Our methods ensure that each bit of your website functions at its optimum state.
SEO is not only for your website. We at Cara Gibson are pioneers in something that we call Off-site Search Engine Optimization. We perform highly advanced link-building strategies that substantiate the authority of your website amongst others. It sure is a difficult task, but thanks to our immense experience, we can take your site’s SEO to a whole new level!
Pay Per Click
Pay-Per-Click or PPC is a straightforward yet cost-efficient process that allows advertising on both websites and search engines. PPC cuts a lot of your advertising costs as you only pay when a user clicks on your ads, you only pay for the successful amount of clicks the ad was able to generate. It manages your advertisement budget much better, so you never end up overspending.
Why is PPC Important?
Cultivating and reaching a new demographic can be an arduous and time-consuming task if you rely on SEO alone. PPC allows you to deliver ads directly to your target audience in an instant. A method of doing this is through keyword-targeted paid search advertisements. The company picks keywords relevant to their audience through this.
Among the numerous platforms that offer PPC, Google Ads stands out. It includes paid search, display, YouTube, shopping, and re-marketing. Besides Google, Bing, Facebook, Instagram, Twitter, and LinkedIn, all offer PPC advertising. Cara Gibson manages advertising campaigns across all these networks. And we can suggest the most suitable one for your business.
PPC is extremely versatile. It can fit in a much broader marketing strategy, which allows it to aid other channels. It can boost their performance and ensure an overall increase in traffic.
Why Choose Cara Gibson Marketing as Your PPC Agency
We at Cara Gibson have a vast arsenal of professionals that are experts in integrating PPC into any digital marketing strategy. We collaborate with other teams to deliver you the best possible results. Working with brand awareness campaigns allows us to further successfully secure a conversion.
Although we have a PPC specific team that works exclusively on PPC management, we always push ourselves to integrate our activities wherever deemed necessary.
With the market for PPC growing and more and more data becoming accessible to marketing managers, running a campaign can be like playing minesweeper with your demographic. We help guide our clients through this minefield of data by providing it to them in a simplified format. It removes any stress related to managing and analyzing marketing yourself.
Social Media Marketing
Because of the recent boom in social media usage, ignoring it as a part of your marketing strategy is absurd. Social media marketing takes platforms such as Facebook, Instagram, Twitter, Pinterest, and numerous others, and uses them to fulfill your business goals.
Whether you wish to increase your brand’s influence and awareness or demand to increase sales in the mainstream media industry, social media will have a niche for you to target.
Love it or hate it, it is a fact that social media one of, if not the most rapidly spreading, cultural epicenters. It is the first place people go on when searching for or sharing content, sourcing news, and much more. Thanks to its giant influx and integration into society, it has become a safe-haven for growing brands, all trying to grab the attention of its users to make a sale.
Cultivating Your Business Using Social Media
As we are a professional marketing agency, we have hands-on knowledge about how to use social media platforms to meet any of your requirements. We also understand how to integrate it into other channels and optimize it to the very best of its ability.
We have two primary focuses, organic social and paid channels. We also offer many insight strategies such as listening insights and reporting that help take your social media marketing strategy a level beyond. Reporting is an essential aspect of our services. It allows us to consider, review, and analyze all activity against your marketing objective. It lets us make sure that we deliver the best possible results.
Cara Gibson Can Help Your Business Stand Out
- You should choose Cara Gibson Marketing as your social media marketing agency because:
- We have heaps of experience in handling a multitude of projects.
- We at Gibson see ourselves as a mere extension of your team. We promise you complete transparency in all our dealings as we treat your business like it’s ours!
- Our social media managers are passionate about their work, and they are eager to generate the best possible results for you.
- We take pride in the work we do. And our results speak for themselves.
Web Design
We strive towards creating beautifully crafted modern websites that are both functional and usable. And also add an extra boost to your marketing. From minimalist brochure sites to online stores and complexly integrated web portals, our workforce is capable of handling anything you ask.
Every website is built with a management system such as WordPress, allowing you to manage it yourself if you choose to! Our team consists of highly skilled designers and developers that specialize in developing and delivering a fast and sustainable experience. We have worked with many well-known clients and have a reputation for always delivering top-notch websites that fulfill each of your demands. Contact us today, and we can discuss how to create the best possible website for you!